What is genre?
Genre is a critical tool that helps us to study texts and audience responses to texts by dividing them into categories based on common elements. Genre conventions are recognisable through, mise-en-scene, location, lighting, sound, narrative, actors and their representation.
Daniel Chandler (2001)- The word genre comes from the French (and originally Latin) word for 'type'.
Genre development and transformation:
Over many years genres develop and change as the wider society that produce them also changes, a process that is known as generic transformation.
Metz (1974) argued that genres go through a cycle of changes during their lifetime.
1. Experimental stage
2. Classis stage
3. Parody stage
4. Deconstruction stage
What he is saying is that is if genres did not change audiences would get bored and lose interest so to keep audiences engaged genres must evolve taking on new codes and conventions which audiences can recognise, understand and enjoy.
Steve Neale (1995) - Stresses that "genres are not systems, they are processes" - they are dynamic and evolve over time.
Jason Mittell (2001)- Argues that genres are cultural catergories that surpass the boundaries of media texts and operate within industry, audience, and cultural practices as well. Industries use genre to sell products to audience.
Media producers use familiar codes and conventions that often make cultural references to their audience's knowledge of society and other texts.
Genre allows audiences to make choices about what products they want to consume through acceptance in order to fulfil a particular pleasure
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