While coming up with the name we had many ideas but when we thought of firefly we knew that was the one. The reason we picked this particular name was the fact that firefly's aren't something you generally think about, until you see them and for that time they fill your mind completely. From then on their always in your memory.
After we decided on the name we had to design the logo and we went with the classic image of a firefly in a jar. From this I picked a block font as it matched the picture I created and used the colour of the glowing firefly as the colour for the text. We've also decided that we are going to have an animation of a firefly trapped in the particular jar at the start of every movie.
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