Music
The musical score on a trailer is one of the most important as it dictates to the audience the mood of the film for example most horror films use a slow tempo, minor rhythm with jumps in volume this is parallel to the codes and conventions of the horror genre as the slow tempo can represent the constant building in tension till the pay off which is represented by the jump in volume and the minor key is used to produce the creepy tone that most horror movies use.
This use of music changes a lot between genres if we take our genre which is teen romantic comedy which uses music to reflect the type of story they're telling most go for the upbeat acoustic at the start later joined by a band and vocals but they all share a build in tempo. This use of music is used to immediately reinforce the undertone of these films that its great when you're living your life to the full.
used in the trailer for 'Paper Towns
We plan to use a similar approach to our own trailer using music that has a build in tempo and is extremely upbeat.
Sound
It's not only music that is important to a trailer it's also the sound as this can give the audience an insight into a character or parts of the narrative, for example the use of dialogue can not only tell the story but also tell the audience what the character's personality is like making them appeal to the audience immediately, where sounds can be used to highlight key plot points such as a scream, a knock on a door, or the sound of a train which can give the audience an idea of what's going on without explicitly telling them.
We are also planning to use these conventional means of sound in our own trailer as it helps us to inform our audience.
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